Attracting new clients to your business can seem like a daunting task. As media trends change quicker and quicker than ever, a prospective customer's attention has become an elusive thing. There is, however, a time-tested and still burgeoning advertising outlet that is simultaneously beneficial for participating businesses, potential customers and benevolent organizations such as nonprofits or schools.
The concept and practice of coupon book based fundraising has existed for decades and survived the advent of the internet age. An online presence has actually served to simplify the logistical aspects of creating a coupon book, making the fundraising technique even more desirable. With features like free advertising, this success story is easy to understand.